createPerformanceMark(‘first image displayed’);Me, my shirt, and I. Sarah Jacobs/Business Insider Often basics are the most difficult

createPerformanceMark(‘first image displayed’);Me, my shirt, and I. Sarah Jacobs/Business Insider Often basics are the most difficult articles of clothing to buy. So a few months ago, when I needed all-season wardrobe staple —a white button-up — I prepared for battle. Despite my less than optimistic expectations, I stumbled upon what I needed in an unexpected material: Tencel, a fiber made from cellulose found in wood pulp. Created by Austrian textile giant Lenzing, Tencel is actually a branded version of a similar fiber, lyocell. Think “Kleenex” versus “facial tissue.” Still considered a synthetic fiber, Tencel actually falls “somewhere in the middle,” Adheer Bahulkar, a partner at global retail-consulting firm A.T. Kearney, told Business Insider via email. It’s harvested from all-natural materials and converted into fabric using a sophisticated nanotechnology process. Despite Tencel appearing in athletic wear, bedding, and even denim since the ’90s, I had never heard of it until a frenzied hunt for my shirt one day at Anthropologie. I saw the one below hanging on a rack close to the front of the store. The style was e...

The latest fashion trend isn’t a seasonal color or a must-have style: it’s the concept of

The latest fashion trend isn’t a seasonal color or a must-have style: it’s the concept of sustainable fashion and ethical clothing. The textiles industry is wreaking havoc on the environment between the processes to make clothing and the waste when it gets tossed, so brands and consumers alike have taken a much-needed interest in improving these issues. And while there’s no such thing as “eco-friendly clothing” — i.e. all garments have at least some negative impact on the environment — there are brands working diligently to help make a difference. The Good Housekeeping Institute’s Textiles Lab worked with an environmental consultant and used our fabric expertise to break it down for you, finding top brands that are addressing environmental and social concerns. We’ve selected these picks based on style and sustainable features, but first, here’s what you need to know about sustainable fashion and ethical clothing. While “fast fashion” describes clothing that is cheaply made and intended for short-term use, “sustainable” (or “ethical”) fashion is the opposite. It takes into account the full lifecycle of the product — from the design, sourcing, a...