(PRESS RELEASE) NEW YORK – Royal Chain is venturing into personalized jewelry. The company has released the much-anticipated gold initials collection just in time for the holiday season. The collection called YOURS TRULY, captures the currently trending personalized jewelry space category but focuses on Royal Chain’s strength in the gold arena. The pieces are entirely in 14K gold and feature several types of necklace styles, an adjustable bracelet, and stud earrings. While initials have long been around in other jewelry categories, Royal Chain says the increased demand in gold has left a void in what it calls the “affordable & impulsive personalized gold” category. The company believes the trend of Initials and fashion-focused yellow gold plus the appeal of retails that start at $120 will grab consumers’ attention and that customers are more willing to invest in these types of pieces rather than spending a little less on costume. V.P. of design, Phillip Gabriel Maroof, believes customers will want to buy more than just one as self-purchases or to use as gifts. Speaking to more traditional designs, customers can choose from a classic block letter initial pendant, a round dis...