US automaker Ford, popular in the Middle East for its flagship offroading F-150 Raptor truck, has confirmed orders for 175 trucks in Saudi Arabia, Kuwait, and the UAE as megaprojects pick up steam in the countries, and construction industry-led demand reaches record highs.
Ford Trucks’ managing director for the Middle East, Mustafa Caner Sinanoğlu, told Construction Week’s sister title PMV Middle East that the regional construction sector’s current demand for trucks is the highest it has been in three years.
“Our sales projections indicate that demand for trucks will increase in 2019, driven by the several ongoing projects and the announcement of new megaprojects in the UAE, Saudi Arabia, and Kuwait,” Sinanoğlu said.
“In Q1 2019 alone, we have confirmed orders for 175 units in these markets. In addition, upcoming tenders for cleaning projects from several municipalities in the region will increase the demand for trucks.”
Ford Trucks’ dealers in the region include Al Jazirah Vehicles in Saudi Arabia and Alghanim Auto in Kuwait. In the kingdom, the company’s latest sales include 21 units of the 3543DC tanker (6x4) to Saudi Arabia’s Ministry of Defence; and 25 units of the 1833DC road sweeper and the 3543 skip loader to Riyadh Municipality.
Fifty of Ford Trucks’ 1833 garbage compacter-sweeper and 3543D tipper were also procured by Qatif Municipality and Taif Municipality, whilst “a large fleet” of the 1943 (4x2) tractor was delivered to a company that supplies to Saudi Arabian business giants Sabic and Saudi Aramco.
Over in Kuwait, Alghanim Auto delivered 30 units of the 4143 (8x4) and 3543T (6x4 tractor) models to Kuwait Canadian Readymix. Construction companies Cengiz and Polatyol – which are working on Kuwait’s Mutlaa project – respectively purchased 50 and 44 Ford Trucks recently. The building companies’ order includes the 4143 (8x4) tipper, the 3543DC tanker, the 4143 (8x4) mixer, and the 3543T (6x4) tractor.
Ford Trucks’ product line in the UAE includes Euro 5 trucks, while Euro 3 units are offered in the rest of the Gulf. According to PMV Middle East, trucks are tailored by Ford for sectors such as construction, logistics, and waste management, with data about different applications collected from users to design the vehicles.
The company’s pipeline includes the augmented, new F-Max tractor, which will be launched in the Middle East in 2019, according to Ford Trucks’ regional boss.
This article was originally published on Construction Week’s sister website, PMV Middle East. For more news and insights from the Middle East’s plant, vehicle, machinery, and construction equipment sector, please visit pmvmiddleeast.com.
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