(PRESS RELEASE) NEW YORK – Royal Chain is venturing into personalized jewelry. The company has released the much-anticipated gold initials collection just in time for the holiday season.

The collection called YOURS TRULY, captures the currently trending personalized jewelry space category but focuses on Royal Chain’s strength in the gold arena. The pieces are entirely in 14K gold and feature several types of necklace styles, an adjustable bracelet, and stud earrings. While initials have long been around in other jewelry categories, Royal Chain says the increased demand in gold has left a void in what it calls the “affordable & impulsive personalized gold” category.

The company believes the trend of Initials and fashion-focused yellow gold plus the appeal of retails that start at $120 will grab consumers’ attention and that customers are more willing to invest in these types of pieces rather than spending a little less on costume. V.P. of design, Phillip Gabriel Maroof, believes customers will want to buy more than just one as self-purchases or to use as gifts.



Speaking to more traditional designs, customers can choose from a classic block letter initial pendant, a round disc style pendant, a classic block letter bolo bracelet. But on the more trend side, there are also stud earrings that are meant to be layered up and down the lobe with other earrings, as well as an oversized asymmetrical letter that retails for $375.

The series is now available for immediate delivery and Royal Chain will be rolling out a print brochure later this month. Retailers who would like access it sooner can view the new collection on royalchain.com and call the company to place orders – 800.622.0960.

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For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

(PRESS RELEASE) OMAHA, NE – Shoppers purchased every one of the more than 1,500 boxes on Borsheims’ Giving Tree by Sunday afternoon during Borsheims’ annual Weekend of Giving. For $10, all of which went to Partnership 4 Kids, shoppers could take home a box with a surprise gift inside – anything from jewelry to home décor to Borsheims gift cards. Borsheims also donated a percentage of all instore sales during the Weekend of Giving to Partnership 4 Kids, a goal setting and group mentoring program that builds hope for under-served students in the Omaha metro area.

This is Borsheims’ 14th annual Weekend of Giving, held in conjunction with jewelry and engagement designer trunk shows. The Giving Tree is always a big draw for Borsheims customers who love buying multiple boxes and giving them as gifts or even trying to win the big prizes themselves. The top prize this year was a $2,700 14k white gold diamond-by-the-yard necklace. Other featured gifts were jewelry from LAGOS, Pesavento, Alex Woo, Phillips House, and Robin Haley.

“Our Giving Tree has become such a big part of our customers’ holiday shopping traditions,” said Borsheims CEO Karen Goracke. “We love that our customers can have such a fun Borsheims experience and feel good about donating to this great local child-focused charity at the same time.”

The film depicts that special moment when the man is about to pop that question until that ever-thrilling reaction of an “I do.”

(PRESS RELEASE) LOS ANGELES — Uneek Jewelry, the Los Angeles-based brand founded by designer Benjamin Javaheri, the most awarded jewelry designer in the industry, launches its new campaign, Every Love is Uneek, with an endearing wedding proposal film. Watch it here.

The film depicts that special moment between a couple from when the man is about to pop that question until that ever-thrilling reaction of an “I do.” It highlights the 10-carat cushion set on a three-row shank with a rose gold middle row and filigree on the basket accent with Natural Pink Diamonds (LVS1066) — A Benjamin Javaheri exclusive and a part of Uneek’s Silhouette Collection.

Another star of the film is the Blue Sapphire Pear Ring (LVS1067BS) on her right hand. Embraced with diamond halo, the magnificent Blue Sapphire ring is also an original piece from the Royal Blue Collection that belongs in the roster of Uneek’s award-winning jewelry design. “The film brings out the emotions of a special moment that inspires me to design one-of-a-kind pieces that come to life.”, Javaheri shares.

The campaign hashtag, #EveryLoveIsUneek, is an addition to Uneek’s bold tagline, #DareToBeUneek, as a part of its ever-growing social media presence.

(PRESS RELEASE) NEENAH, WI — Jewelers Mutual Group, as part of its continuing support of the jewelry industry, has donated seven synthetic diamonds to the Diamond Durability Laboratory.

Each of these diamonds had been damaged and was sent to Jewelers Mutual as part of its policyholder claims process. Jewelers Mutual worked with the policyholders’ jeweler of choice to replace the stones with synthetic diamonds of the same kind and quality.

Jewelers Mutual’s Kay Kostelny and Mitzi Rietveld, Graduate Gemologists (GIA), studied the damaged synthetic diamonds and shared their observations with DDL that “the damage to the synthetic lab grown diamonds are not characteristic of damage to natural mined diamonds.”

When Jewelers Mutual observed the differences in the damage between their typical natural damaged diamonds and the synthetic damaged diamonds, they reached out to DDL for discussion. The idea of the donation was in part supported by the lack of a secondary resale market for synthetic diamonds.

DDL plans a complete evaluation of the donated synthetic diamonds. The donation from Jewelers Mutual will deepen the understanding of synthetic diamond durability, a subject that has not been studied with any rigor. As the only diamond lab that focuses on diamond durability, DDL is well positioned to learn from these diamonds.

Additionally, DDL CEO Thomas Gelb has served as the technical adviser to the ASSURE Program and its development of a universal standard for synthetic diamond screening or detection services.

“We appreciate this donation from Jewelers Mutual and we are excited to use the stones to further our research and contribute to the industry knowledge about synthetic diamonds,” Gelb said. “Our collaborative research relationship with Jewelers Mutual is extremely important, and we hope by adding these synthetics to our knowledge base we can learn even more.”

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